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Footwear firm Crocs has expanded its line-up with the launch of Crocs Chameleon, a color-changing shoe for children available from mid-May.
The new collection combines Crocs' proprietary closed-cell resin Croslite material with photochromic technology to give the first color-changing technology in molded footwear, the company said.
According to Crocs, the Chameleon shoes change from a translucent base shade to a bright color when exposed to sunlight, and then turns back to the original color once removed from UV light.
"Crocs Chameleons are the latest example of innovative designs we are committed to bringing to market," said Dale Bathum, vice president of product for Crocs.
The Crocs Chameleon Translucent Clog will be available in lime/yellow, oyster/pink lemonade and celery/sea blue for boys and girls. The Crocs Chameleons Shirley will be available in oyster/ultraviolet and celery/fuchsia. Both have a suggested retail price of $39.99.
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